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Discover how ancient Sanskrit mantras impact modern well-being. Scientists study ancient Sanskrit mantras to reveal their benefits on mindfulness.

Discover how a simple "I AM THAT HAPPINESS" shirt transformed Sarah's mornings. Read her inspiring journey and explore mindful fashion today!

In today's fast-paced world, it's easy to lose sight of who we are and what we stand for. One way to reconnect with our true selves is through the clothes we wear. "I Am That" clothing offers a unique opportunity to wear a visible mantra that empowers individuals to embrace their identity and personal strength. In this blog, we will explore how this form of wearable mantra clothing can have a profound impact on your psyche, style, and life. A clothing rack showcasing empoweri

The ancient practice of yoga and our I AM THAT philosophy share a common core: the recognition that you are not separate from the present moment. This embodied presence is the gateway to deeper awareness. While yoga has evolved in various directions—ranging from vigorous fitness routines to gentle therapeutic approaches—the essence of yoga remains the same. It focuses on cultivating unity between body, breath, and awareness. This is precisely what our I AM THAT apparel is des

At I AM THAT, we believe clothing can be much more than a style statement. It can be: A daily reminder of your deeper values A tool for mindfulness practice An expression of conscious consumption A way to embody your authentic self The Problem with Fast Fashion Before exploring a mindful approach to clothing, it's essential to understand what we're moving away from. The fast fashion industry: Produces over 92 million tons of textile waste annually Is responsible for 10% of gl

The Meaning of So Ham In Sanskrit, "So" means "That" (referring to the universe, ultimate reality, or pure consciousness), and "Ham" means "I am". Together, So Ham translates as "I am That" or "That I am"- a recognition that your essential nature and the essential nature of the universe are not separate. What makes this mantra particularly special is that it's considered to be the natural sound of the breath: "So" is the subtle sound of the inhale "Ham" is the subtle sound of

Joy has gotten a bad reputation in our achievement - oriented culture. We've been conditioned to believe that joy is: Something to be earned through accomplishment A fleeting emotion dependent on favorable circumstances Self-indulgent or frivolous in a world with serious problems Something that happens to us rather than something we are Our "I AM THAT JOY" collection challenges these limiting beliefs, inviting you to recognize joy not as a temporary emotional state but as an

There’s a subtle but powerful shift that can happen when presence isn’t just something we try to return to - but something we carry with us. Wearing the words I AM THAT MOMENT  throughout the day serves as more than a gentle reminder, it invites a quiet recognition that we are not separate from the present, but made of it. This collection wasn’t created to bring us into presence once in a while - but to help us soften into the understanding that presence is not a place we vis

Peace isn't something that happens to us when everything in life aligns perfectly. It's not waiting on the other side of our next accomplishment, relationship, or lifestyle change. Peace is our natural state - an intrinsic quality of awareness that's always available, regardless of external circumstances. When you wear our "I AM THAT PEACE" apparel, you're making a profound statement: Peace isn't something you're seeking, it's what you already are at your core. The Misconcept

In a world that never stops talking, silence has become a rare and precious commodity. The constant notifications, background noise, and mental chatter create a backdrop of sound that drowns out our deeper awareness. Yet within each of us exists a profound silence - a stillness that remains untouched by the noise of modern life. The Power of Embodied Silence When you wear our "I AM THAT SILENCE" apparel, you're making a radical statement. Rather than seeing silence as somethi

The distinctive circle that appears on all our "I AM THAT" apparel isn't just a design element - it's an ancient symbol with profound significance. The Enso circle comes from Zen Buddhism, where it's created with a single brushstroke in a moment of focused presence. This circle represents enlightenment, strength, elegance, and the universe itself. The incomplete nature of many Enso circles symbolizes the imperfection that is inherent in existence - Wabi-sabi, or the beauty of

In a world where fashion is often characterized by constant trends, comparison, and consumption, we at I AM THAT believe there's a more meaningful approach to getting dressed each day. Mindful fashion - the intentional selection of clothing that honors your body, values, and inherent worth - can transform a daily necessity into a powerful self-love practice. The Psychology of What We Wear Research in the field of "enclothed cognition" shows that our clothing affects not just