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In a world where we often feel hurried and stressed, it's easy to lose touch with our inner peace. Many people are looking for ways to...

In today’s fast-paced world, what we wear can do more than just cover our bodies or make a fashion statement. Clothing infused with...

How I AM THAT is riding the wave of conscious consumerism and mindful living

Legitimate research from Harvard Medical School, Mayo Clinic, and peer-reviewed journals reveals how ancient Sanskrit practices support modern wellness

When researchers at Harvard Medical School began studying the effects of mindfulness practices, they discovered something remarkable about how ancient wisdom can transform modern lives.

What Mental Health Professionals Actually Say About Wearable Mindfulness Reminders and how they support daily practice.

When researchers at Harvard Medical School began studying mindfulness practices, they discovered how ancient wisdom can transform modern lives.

How I AM THAT is riding the wave of conscious consumerism and mindful living with wearable mantras that bridge fashion and personal development.

Legitimate research from Harvard Medical School, Mayo Clinic, and peer-reviewed journals reveals how ancient Sanskrit practices support modern wellness.

Sarah's 30-day journey with mindful clothing reveals the subtle power of positive visual reminders in daily life. Based on real experiences and scientific research.

Living an active lifestyle means more than just hitting the gym or going for a run. It’s about integrating movement and comfort into your...

In today's fast-paced world, it's easy to lose sight of who we are and what we stand for. One way to reconnect with our true selves is...

The ancient practice of yoga and our I AM THAT philosophy share a common core: the recognition that you are not separate from the present...

At I AM THAT, we believe clothing can be much more than a style statement. It can be: A daily reminder of your deeper values A tool for...

The Meaning of So Ham In Sanskrit, "So" means "That" (referring to the universe, ultimate reality, or pure consciousness), and "Ham"...

Joy has gotten a bad reputation in our achievement - oriented culture. We've been conditioned to believe that joy is: Something to be...

There’s a subtle but powerful shift that can happen when presence isn’t just something we try to return to - but something we carry with...

Peace isn't something that happens to us when everything in life aligns perfectly. It's not waiting on the other side of our next...

In a world that never stops talking, silence has become a rare and precious commodity. The constant notifications, background noise, and...

The distinctive circle that appears on all our "I AM THAT" apparel isn't just a design element - it's an ancient symbol with profound...