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The Practice of Embodied Joy: "I AM THAT JOY"

The Practice of Embodied Joy: "I AM THAT JOY"

The Practice of Embodied Joy: "I AM THAT JOY"

Joy has gotten a bad reputation in our achievement - oriented culture. We've been conditioned to believe that joy is: Something to be...

May 113 min read

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Founded by yoga teachers Itay & Lika Barak, I am That creates mindful apparel inspired by years of yoga, meditation, and self-awareness practice. Each piece carries a daily reminder to live with presence, purpose, and joy.

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