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Living in the Now: The Power of "I AM THAT MOMENT"

Living in the Now: The Power of "I AM THAT MOMENT"

Living in the Now: The Power of "I AM THAT MOMENT"

There’s a subtle but powerful shift that can happen when presence isn’t just something we try to return to - but something we carry with...

May 113 min read

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Founded by yoga teachers Itay & Lika Barak, I am That creates mindful apparel inspired by years of yoga, meditation, and self-awareness practice. Each piece carries a daily reminder to live with presence, purpose, and joy.

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